Selling to an Industry

Selling to Caterers Commercial and Industrial Businesses

Without a doubt, caterers commercial and industrial businesses are high value sales targets for businesses with an eye on growth. For entrepreneurs that market to caterers commercial and industrial businesses, the good news is that the right sales strategy can lead to quick gains in this market.

No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.

New entries to the marketplace need to develop a comprehensive sales plan that is built on industry fundamentals.

Marketing to Caterers Commercial & Industrial Businesses

Marketing strategies for caterers commercial and industrial businesses are always adapting to the marketplace. Businesses that sell in this market have to be diligent about keeping up with the latest marketing channels and technologies. Although they aren't a magic bullet, online marketing channels such as social media sites and email campaigns are becoming more widespread.

In order to feed new caterers commercial and industrial business leads to your sales team, you will need to systematize lead generation. One of the ways to simplify lead generation is to obtain updated lead lists. Vendors like Experian Business Services provide reasonably priced lead lists that can be sorted and filtered to your precise specifications.

Putting It All Together

When everything is said and done, there is no single strategy that can guarantee conversions in your efforts to sell to caterers commercial and industrial businesses. It's often a combination of techniques that seals the deal.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.

Sales Strategy Tips

Effective caterers commercial and industrial business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be prioritized.

Also, it's important to avoid a silo approach to caterers commercial and industrial business sales. Companies that strictly segment their sales units fall behind in the marketplace, especially when they face companies that encourage collaborative processes between sales, marketing and other units.

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