Selling to an Industry
Selling to Chimney Tops and Caps Businesses
It takes a unique combination of skills and determination to be successful selling to chimney tops and caps businesses. For entrepreneurs that market to chimney tops and caps businesses, the good news is that the right sales strategy can lead to fast conversions in this market.
Over the past several years, chimney tops and caps businesses have experienced slow, but steady growth.
Many chimney tops and caps businesses expect stellar service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to chimney tops and caps businesses, the steady execution of business fundamentals is just as important as your relationships with your customers.
Marketing Tips
In a B2B environment, sales and marketing are connected business activities. To succeed in the chimney tops and caps business industry, you'll need to gain a solid foothold with buyers. Leading sellers know how to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, chimney tops and caps businesses frequently access vendors through online channels. An investment in an attractive and user-friendly website is a must.
CRM Software
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, there's no better time than the present to get started. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B chimney tops and caps business industry, the inefficient use of CRM can put your business at a competitive disadvantage.
How to Evaluate Sales Staff
Frequent employee evaluations are a must for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to chimney tops and caps businesses.
Share this article
Additional Resources for Entrepreneurs