Selling to an Industry

Selling to Coal and Coke Wholesale Businesses

For many entrepreneurs, selling to coal and coke wholesale businesses can be a pathway to achieving revenue goals. For businesses that market to coal and coke wholesale businesses, the focused selling strategies discussed in this article can be important for breaking into the industry.

Most coal and coke wholesale businesses depend on distributors and vendors. So, many B2B companies build their business plans around sales to coal and coke wholesale businesses.

Frequently, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the coal and coke wholesale business industry where small oversights can translate into losses in market share.

How to Find Coal & Coke Wholesale Business Leads

Leads drive sales cycles. The first step in lead generation is to survey the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.

The names of coal and coke wholesale businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.

But the most accurate source of qualified sales leads is often a third-party lead list provider. For consistently high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing accurate and filtered lead lists that can be used for direct mail and other marketing efforts directed toward coal and coke wholesale businesses.

Putting It All Together

At the end of the day, there is no single strategy that can guarantee conversions in your efforts to sell to coal and coke wholesale businesses. It's often a combination of techniques that seals the deal.

Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that incorporates proven sales techniques into a carefully designed sales strategy.

Product Knowledge Is Critical

In the real world, most coal and coke wholesale businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's critical for your sales team to be knowledgeable and informed. If you're selling a service to coal and coke wholesale businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

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