Selling to an Industry

Selling to Concrete Aggregates Businesses

You'll need a strategy that incorporates innovation and hard work to close sales with concrete aggregates businesses. For business sellers prepared to compete, concrete aggregates businesses offer a steady sales revenue stream .

In the current B2B sales environment, even small mistakes affect your company's bottom line and impede your selling success.

The best sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target concrete aggregates businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

Sales & Marketing Tips

Some B2B concrete aggregates business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways concrete aggregates business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.

Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying concrete aggregates business leads, it will be difficult to capture a meaningful share of the market.

If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable concrete aggregates business lead lists to B2B sellers.

Sales Incentives

In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed concrete aggregates business sales targets.

Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.

Research the Market

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific concrete aggregates businesses that they want to add to their customer roster.

Since relationships can be critical in closing sales, meetings with concrete aggregates businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can be leveraged to exploit weaknesses in competitors' sales models.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary