Selling to an Industry

Selling to Contamination Control Services Businesses

If your business is missing sales benchmarks, take a minute and read our advice on selling to contamination control services businesses. Here's how to sell to contamination control services businesses in the new economy.

Despite robust demand for products sold to contamination control services businesses, penetrating the market can be daunting.

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

How to Sell to Contamination Control Services Businesses

Once your foot is in the door, how do you close the sale?

Like many of us, contamination control services business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and clearly communicate your main points first.

In some instances, your initial contact at contamination control services businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

Casting a Broad Net

The first step in selling to contamination control services businesses is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to broaden your focus to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.

How to Generate Solid Leads

There aren't any uniform rules for generating solid sales leads. However, leading sellers typically utilize a consistent strategy forlead generation. When possible, businesses that sell to contamination control services businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.

One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.

At Gaebler, we advise our business partners to explore Experian Business Services for contamination control services business lead lists. Experian is a reputable firm that is known for providing accurate lists that can be filtered according to geography area, demographic traits and other criteria.

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