Selling to an Industry

Selling to Corporate Gift Baskets Businesses

Need to drive more sales? There are still inroads for emerging entrepreneurs to enter the B2B corporate gift baskets business market. If you're tired of sitting on the sidelines, maybe it's time to start selling to corporate gift baskets businesses.

Overcoming the barriers of selling to corporate gift baskets businesses can require complex sales and marketing strategies.

With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.

Role of Owners & Managers

Owners and managers are active players in selling to corporate gift baskets businesses. Front line visibility is essential for large accounts, but your sales team can benefit from on-the-job partnerships with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

Industry Developments

Inevitably, corporate gift baskets businesses are constantly evolving to meet the needs of the marketplace. Companies that sell to corporate gift baskets businesses should likewise adapt their approach to meet changing consumer needs. B2B businesses that take an unintentional approach to industry developments are at a significant disadvantage, especially in this industry.

Subscriptions to trade journals and networking are useful tools for business owners and sales teams who recognize their need to stay current on industry developments.

Reaching Prospective Customers

Prospecting is the process of identifying potential customers and converting them to qualified leads.

Networking can dramatically improve your team's prospecting abilities and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for corporate gift baskets businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) equip your sales personnel with a large quantity of targeted leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

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