Selling to an Industry
Selling to Curios Businesses
The word is out that many curios businesses are experiencing growth trends, and small businesses are laying out a strategy to sell to this growing market. Products, value and customer service are all important considerations – so businesses that sell to curios businesses need to be at the top of their game.
Ambition and confidence are admirable characteristics for sales professionals. But selling to curios businesses requires more than an impeccable work ethic.
If your sales strategies fall flat, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
How to Sell to Curios Businesses
After you have established contact with a prospect, how do you close the sale?
Like many of us, curios business business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at curios businesses you call on may not even be the decision maker, making it necessary to quickly locate the real decision maker and adjust your approach accordingly.
Hiring Staff
People are your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most curios businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.
Marketing Tips
For B2B companies, sales and marketing are connected business activities. To succeed in the curios business industry, you'll need to quickly establish a market presence. Leading sellers strategically utilize their resources to establish and maintain a strong industry presence. Cost is a factor, but any channel that can increase your industry profile is worth considering.
Make sure you invest in a first-rate website. These days, curios businesses frequently access vendors through online channels. An investment in a conversion-focused website is a must.
Share this article
Additional Resources for Entrepreneurs