Selling to an Industry

Selling to Cylinders Rebuilding and Repairing Businesses

The word is out that many cylinders rebuilding and repairing businesses are experiencing growth trends, and small businesses are striking while the iron's hot. If your offerings appeal to this market, it's time to learn how to sell to cylinders rebuilding and repairing businesses in the current business climate.

The world is a fluid business environment and businesses are constantly adapting their sales approaches to respond to market demands.

Your approach will vary according to your situation and your company's unique business model. But overall, there are several things you will need to consider when devising a system for selling to cylinders rebuilding and repairing businesses.

Marketing Mix

Since sales and marketing are connected business activities, your company's marketing mix plays a central role in bottom line sales revenue. The industry's leading sellers employ multichannel marketing strategies and prioritize channels that target decision makers.

Although there are no one-size-fits-all marketing strategies for cylinders rebuilding and repairing businesses, B2B sellers often achieve higher returns by outsourcing lead generation to a third-party provider. Experian and other vendors maintain accurate and up-to-date lists of cylinders rebuilding and repairing businesses. For many businesses, these lists establish a framework for the rest of the sales cycle.

Sales Team Considerations

Most of the businesses that sell to cylinders rebuilding and repairing businesses leverage a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to model team-based behaviors throughout the organization.

Understanding the Market

Start with good market research, which is a prerequisite for profitability in this industry. High volume sales teams conduct thorough research on market demand, pricing and niche opportunities.

More importantly, they research and evaluate the specific cylinders rebuilding and repairing businesses that they want to add to their customer roster.

Since relationships are an important part of the selling process, meetings with cylinders rebuilding and repairing businesses leaders and their staff often form the backbone of the sales cycle. These meetings can also provide information that can give your business a competitive edge.

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