Niche Sales Strategies
Selling to Dim Sum Restaurants
For many entrepreneurs, selling to dim sum restaurants is key for achieving revenue goals. Properly applied, these strategies for selling to the dim sum restaurant market will move you significantly closer to your sales goals.
Initiative and perseverance are admirable characteristics for sales professionals. But selling to dim sum restaurants requires more than a desire to succeed.
If selling to dim sum restaurants is your primary revenue stream, the likelihood of conversion improves dramatically when you incorporate a few proven resources and techniques into the selling process.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your conversion rate will suffer.
Keep in mind that dim sum restaurants are busy operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are successful with your customer base. When combined with a sales plan, a marketing plan provides a coordinated selling strategy that is hard to beat.
Marketing, Promotions & PR
Young B2B companies are often tempted to buy their way into the market. Rather than taking the time to develop relationships with dim sum restaurant owners, these companies blanket the market with high-priced marketing content in hopes of gaining quick momentum with buyers.
Marketing is useful and necessary. But new businesses should focus their marketing budgets on initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
Sales Incentives
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed dim sum restaurant sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
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