Niche Sales Strategies

Selling to Draperies and Curtains Wholesale and Manufacturers Businesses

For many entrepreneurs, selling to draperies and curtains wholesale and manufacturers businesses is key for achieving revenue goals. Properly applied, these strategies for selling to the draperies and curtains wholesale and manufacturers business market will dramatically improve sales.

A good sales strategy is worth it's weight in gold. So for businesses that sell to draperies and curtains wholesale and manufacturers businesses, strategic sales planning is a prerequisite for success.

With market momentum on their side, entrepreneurs are knocking on the doors of the marketplace, eager to earn their share of the profits. Competition can be tight, so emerging businesses need to be intentional about the way they approach draperies and curtains wholesale and manufacturers businesses.

Effective Marketing Strategies

Effective sales strategies begin with marketing, and the marketing strategies for draperies and curtains wholesale and manufacturers businesses cover a lot of ground.

Yet in this industry, marketing effectiveness is rooted in the ability to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.

With so much riding on the outcome, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you don't currently use lead lists, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted draperies and curtains wholesale and manufacturers business leads.

How to Evaluate Sales Staff

Frequent employee evaluations are a must for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for boosting sales and employee morale. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to draperies and curtains wholesale and manufacturers businesses.

Educate Your Sales Force

In reality, most draperies and curtains wholesale and manufacturers businesses aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's critical for your sales team to be knowledgeable and smart. If you're selling a service to draperies and curtains wholesale and manufacturers businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

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