Sales Techniques By Market

Selling to Farmers' Markets

If your business is having trouble reaching sales targets, take a minute and review our useful guide on selling to farmers' markets. To dominate in the farmers' market industry, you'll need to pay attention to the basics.

Many farmers' markets depend on distributors and vendors. So, many B2B companies build their business plans around sales to farmers' markets.

Your approach will vary according to your circumstances and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to farmers' markets.

Review Mechanisms

It's also important to design processes for the review of your sales force and selling strategy. Internal review processes should be based on quantifiable data as well as direct input from farmers' markets themselves.

If necessary, take action to reshuffle your strategy and team in order to accommodate changes in the marketplace.

How to Generate Solid Leads

There aren't any uniform rules for generating solid sales leads. However, leading sellers typically adopt a systematic approach inlead generation. When possible, businesses that sell to farmers' markets should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.

One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the technology and staff inputs necessary to generate leads internally.

At Gaebler, we advise our business partners to explore Experian Business Services for farmers' market lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.

Know the Competition

Companies who sell to farmers' markets face no small amount of competitive pressure.

Like it or not, there are many other businesses selling products that are similar to yours. Subsequently, farmers' markets are bombarded with promotional messaging and tend to be very knowledgeable about their buying options.

By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, discussions with farmers' markets themselves may be the best source of information.

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