Sales Techniques By Market

Selling to Foil and Foil Products Businesses

It takes the right mix of skills and determination to be successful selling to foil and foil products businesses. Product quality, value and customer service are all important considerations – so businesses that sell to foil and foil products businesses need to demand excellence from their team.

There's no such thing as an easy B2B sale. To succeed in this environment, you need a strategy that is built on the fundamentals of good business.

With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

Know Your Products

In the real world, most foil and foil products businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, product details can be the deciding factor in conversions. It's critical for your sales team to be knowledgeable about product specifications and support. If you're selling a service to foil and foil products businesses, your sales force should understand granular details of the service contract and be prepared to resolve customer concerns during the sales cycle.

Marketing Channels for Foil & Foil Products Businesses

Even though companies market their products in many different ways, there is one truth that applies to all foil and foil products business marketing strategies -- no single marketing channel is capable of reaching large quantities of B2B buyers.

Across the industry, multichannel marketing strategies are standard, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.

Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a large quantity of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of foil and foil products businesses on the market.

Networking Tips

The foil and foil products business industry is relationship-based. Businesses that sell in the industry leverage networking and contacts throughout the sales cycle.

Lead lists are helpful in expanding your network, but only if your sales force is willing to develop list contacts into long-term business relationships. As an owner or manager, you need to encourage networking strategies and proactively model relational sales techniques.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary