Sales Techniques By Market
Selling to Furniture Frames and Framing Businesses
If your business is struggling to hit sales goals, take a minute and take a look at our tips on selling to furniture frames and framing businesses. Product quality, cost and customer service are all important considerations – so businesses that sell to furniture frames and framing businesses need to review their delivery model.
Many furniture frames and framing businesses rely on third-party vendors for equipment, supplies and other products. So, many B2B companies build their strategic plans around sales to furniture frames and framing businesses.
Don't be intimidated by the speed of the marketplace. Although speed is important, solid business principles and common sense will make the biggest difference in the success or failure of your selling efforts.
Benefits of Networking
Networking broadens your prospect pool. In addition to raising your company's profile, it strengthens your reputation with furniture frames and framing businesses.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through solid networking will be leads that you had never considered before.
Reaching Prospective Customers
Prospecting transforms contacts into qualified leads.
Networking can dramatically improve your team's prospecting abilities and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, quality is just as important as quantity when prospecting for furniture frames and framing businesses.
Lead lists are advantageous because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) equip your sales personnel with a large quantity of targeted leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.
Sales Incentives
In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed furniture frames and framing business sales targets.
Incentives don't have to break your budget -- sometimes merely acknowledging a team member's exceptional effort is more valuable than an expensive incentive that lacks recognition or prestige.
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