Sales Tips

Selling to Ham Shops

It's common knowledge that many ham shops are experiencing growth trends, and small businesses are looking to drive incremental sales from this niche market. With these useful selling tips, you can improve your sales model and increase your returns when selling to ham shops.

Despite robust demand for products sold to ham shops, penetrating the market can be daunting.

Ham Shop

With perseverance and strategy in your corner, it's possible to penetrate the market and receive an acceptable return for your efforts.

Customer Profiles

Emerging sellers in the ham shop market are advised to work up detailed customer profiles before they invest in a specific sales strategy. A little industry knowledge can go a long way toward arming your business with the information it needs to convert high value ham shop leads.

In this industry, it is especially important for sellers to adopt a customer-centered sales philosophy. In general, ham shops are very skilled at spotting B2B companies that lack an awareness of the issues that are important to them and they tend to hold out for more knowledgeable suppliers, even if it means paying a slightly higher price.

Marketing, Promotions & PR

Emerging B2B businesses are often tempted to buy their way into the market. Rather than taking the time to develop relationships with ham shop owners, these companies blanket the market with high-priced marketing content in hopes of scoring fast conversions from buyers.

Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can dramatically increase the quality of your prospects, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.

Gain a Competitive Edge

In business, motivation translates into conversions.

Professional B2B sellers value the need for flexibility when dealing with ham shops and regularly adapt their sales strategy to the marketplace. By aggressively pursuing strategy development and execution, these companies give themselves an edge over the competition.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary