Sales Tips

Selling to Heat Exchangers Wholesale and Manufacturers Businesses

As the market recovers, heat exchangers wholesale and manufacturers businesses are slowly emerging from the Great Recession and are starting to reinvest. We'll tell you how to conquer selling challenges in the heat exchangers wholesale and manufacturers business market and dominate the competition.

Over the past several years, heat exchangers wholesale and manufacturers businesses have experienced moderate growth rates compared to other businesses.

In any B2B industry, one of the major factors in long-term success is the ability to expand your customer base. Fortunately heat exchangers wholesale and manufacturers businesses can be found throughout the nation, but the challenge is to acquire and retain new accounts.

Marketing to Heat Exchangers Wholesale & Manufacturers Businesses

There are multiple methods for marketing your products to heat exchangers wholesale and manufacturers businesses. In addition to personal contacts, advertisements in relevant media combined with online marketing techniques significantly increase your ability to promote your products to prospects and existing customers.

Many businesses find that direct marketing is also helpful in marketing to heat exchangers wholesale and manufacturers businesses because it is a non-threatening resource for introducing their products to new customers.

The first step of a successful direct marketing strategy is to obtain a lead list from a reputable third-party provider like Experian Business Services, a company with a reputation for quality and service. From there, you can customize your direct marketing approach toward your company's strengths and perceived needs in the marketplace.

Sales Team Considerations

Most of the businesses that sell to heat exchangers wholesale and manufacturers businesses take a team sales approach.

Although your team may consist of individual sales reps, each rep has to recognize that they are part of a larger sales unit and selling strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.

Know Your Products

In reality, most heat exchangers wholesale and manufacturers businesses aren't interested in middle of the road products. Before they commit to a purchase, they want to know everything there is to know about your product.

In this industry, differentiation can be the deciding factor in conversions. It's imperative for your sales team to be knowledgeable and smart. If you're selling a service to heat exchangers wholesale and manufacturers businesses, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary