Sales Tips

Selling to Home Warranty Plans Businesses

First tier home warranty plans businesses understand the value of every dollar. Product quality, cost and customer service are all important considerations – so businesses that sell to home warranty plans businesses need to demand excellence from their team.

In recent years, home warranty plans businesses have become high value targets in the B2B sector.

Home Warranty Plans Business

For B2B professionals that sell to these companies, the industry's positive growth outlook makes the implementation of proven sales techniques more important than ever.

Gaining Traction in the Marketplace

Every B2B business hopes to achieve viral buzz for their products. But viral marketing strategies are unreliable, at best.

To succeed with home warranty plans businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of home warranty plans business contacts.

Strategies for Selling to Home Warranty Plans Businesses

Although there are exceptions, home warranty plans businesses are always interested in products that help them better serve their customers.

Cost is a constant concern, but if home warranty plans businesses believe a new product or line of products can substantially improve their customers' experience, the quality of your products may be more important than the price.

Businesses that sell to home warranty plans businesses need to also recognize the fact that home warranty plans businesses aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.

Niche Selling

New businesses that sell to the entire marketplace face a difficult task. A better approach is to customize your approach to an underserved niche.

In the home warranty plans business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary