Sales Tips

Selling to Household and Miscellaneous Item Plating and Replating Businesses

It takes a strategy that incorporates innovation and hard work to sell to household and miscellaneous item plating and replating businesses. Don't forget that household and miscellaneous item plating and replating businesses aren't easy sales marks -- here's what you'll need to convert prospects into customers.

Over the past several years, household and miscellaneous item plating and replating businesses have experienced moderate growth rates compared to other businesses.

If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.

Review Mechanisms

It's also important to regularly assess your personnel and overall selling strategy. Internal review processes should be based on quantifiable data as well as direct input from household and miscellaneous item plating and replating businesses themselves.

If necessary, don't hesitate to adjust your strategy or personnel mix to accommodate changes in the marketplace.

CRM Software

CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.

When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, it's time to get with the program. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.

In the B2B household and miscellaneous item plating and replating business industry, the inefficient use of CRM can put your business at a competitive disadvantage.

Reaching Prospective Customers

Prospecting transforms contacts into qualified leads.

Networking can fine tunes prospecting performance and closing rates. However, it's important to make sure your sales force isn't so focused on conversation that they miss the point of prospecting, i.e. the identification of likely buyers, key decision makers and high value industry contacts. In other words, the type of people you meet is just as important as the number of people you meet when prospecting for household and miscellaneous item plating and replating businesses.

Lead lists are useful because they narrow the field for your team. Third-party lists from reputable vendors (e.g. Experian Business Services) equip your sales personnel with a large quantity of targeted leads, making it easier for your company to balance the quantity and quality demands that are prerequisites for effective prospecting.

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