Tips to Improve Sales
Selling to Job Fairs
As the market recovers, job fairs are gradually bouncing back from the Great Recession and are once again poised to invest. Product quality, pricing and customer service are all important considerations – so businesses that sell to job fairs need to review their delivery model.
In today's economy, job fairs are looking for the best products at affordable price points.
If your sales strategies lack horsepower, your entire revenue stream could be in jeopardy. Here are a few simple strategies you can count on to deliver results.
Industry Developments
Inevitably, job fairs are constantly adapting to the marketplace. Companies that sell to job fairs need to evolve with their customers to meet changing consumer needs. B2B businesses that take an unfocused approach to industry developments are at a significant disadvantage, especially in this industry.
Subscriptions to trade journals and networking can help your company stay abreast of developments in the industry.
Strategies for Selling to Job Fairs
Generally speaking, job fairs are always interested in products that help them improve the level of service to their customers.
Cost is a constant concern, but if job fairs believe a new product or line of products can substantially improve their customers' experience, the quality of your products may be more important than the price.
Businesses that sell to job fairs need to also recognize the fact that job fairs aren't necessarily the end-users, so strategies that focus on enhancing customer experiences are frequently well-received by buyers.
Avoid Ambiguous or Confusing Sales Messages
Messaging is a fundamental component of sales. Confused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although there are multiple ways to generate leads, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are skilled at providing targeted lists of job fairs that can be customized to your precise specifications.
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