Over the past several years, laminating products and services businesses have experienced moderate growth rates compared to other businesses.
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Your approach will vary according to your situation and your company's unique sales objectives. But overall, there are several things you will need to consider when devising a system for selling to laminating products and services businesses.
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Sales Management Tips
Sales managers can make a noticeable difference in both ROI and total sales revenue.
In this industry, sales reps tend to be highly motivated performers who are accustomed to working under tight deadlines. Even so, sales managers need to be careful to strike a balance between encouraging individual performance and maintaining a team atmosphere.
Don't neglect the fact that laminating products and services business owners value teamwork and may not respond to sales reps who seem overly disconnected from their sales unit.
Developing a Marketing Plan
A robust marketing strategy is the basis of a successful sales strategy. Your team might be stocked with highly capable sales professionals, but if they aren't supported by strong messaging and effective marketing channels, your revenue stream will be weak.
Keep in mind that laminating products and services businesses are fast-paced operations with little patience for long sales cycles.
A thoroughly developed marketing plan helps to focus your selling proposition and deliver messaging in channels that are well received by your customer base. When combined with a sales plan, a marketing plan offers an effective selling strategy that delivers results.
Sales & Marketing Tips
Some B2B laminating products and services business suppliers rely on marketing firms; others perform marketing internally. Either way, your marketing strategy should leverage a multichannel approach that addresses the diverse ways laminating products and services business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Leading B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying laminating products and services business leads, you will struggle to gain traction in the industry.
If your sales force is falling flat when it comes to leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable laminating products and services business lead lists to B2B sellers.
We think you may find these additional resources to be of interest.
If you have an existing laminating products and services business, you are in the wrong spot. These resources will come in handy:
If you hope to open a laminating products and services business, we have some better resources for you:
If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.