December 7, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to Lawn Installation and Maintenance Services Businesses

As the dust clears, lawn installation and maintenance services businesses are timidly rebounding from the Great Recession and are starting to reinvest. Product quality, cost and service are all important considerations – so businesses that sell to lawn installation and maintenance services businesses need to be at the top of their game.

Despite robust demand for products sold to lawn installation and maintenance services businesses, penetrating the market can be daunting.
(article continues below)

Many lawn installation and maintenance services businesses expect to receive great service from the companies they do business with. But service alone won't close the deal. For B2B companies that sell to lawn installation and maintenance services businesses, the consistent application of sound business principles is just as important as your relationships with your customers.

SPECIAL OFFER. Need to find lawn installation and maintenance services business prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special Experian discount for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Acquire a lawn installation and maintenance services business prospecting database.
 

Niche Selling

New businesses that attempt to tackle the entire marketplace face a long, uphill battle. A better approach is to customize your approach to an underserved niche.

In the lawn installation and maintenance services business industry, niches can be based on geographic, demographic or industry-specific factors. For niche sellers, market research is a non-negotiable. Don't assume that there will be demand for a niche product line unless you have done your homework and can support your expectations with solid research.

Collaborative Strategies

Cooperation is a key feature of companies that succeed in selling to lawn installation and maintenance services businesses. Silo business models simply aren't as efficient as models that emphasize collaboration between business units.

In some cases, the synergy between sales, marketing and other business units can provide the spark that is needed to take your company to the next level.

Focused Messaging

Effective lead generation processes are vital for firms that sell to lawn installation and maintenance services businesses. Sales teams should be trained in sound lead generation and prospect qualification principles. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the burden associated with gathering prospect contact information.

But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that lawn installation and maintenance services businesses are educated buyers who are skilled in identifying empty promises. To get their attention, you'll need to create highly focused sales messages that emphasizes your product's strengths and value points.

More Info on Selling

Given your interest in selling and in lawn installation and maintenance services businesses, you might find these additional resources to be of interest.

Closing a Complex Sale

Mailing Lists for Lawn Installation and Maintenance Services Businesses

Buying Business Mailing Lists

Sales Lead Scoring


Conversation Board

Did we forget to mention something about marketing to lawn installation and maintenance services businesses? If so, tell us about your experiences selling in the industry and let's keep the conversation going.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Own a Lawn Installation & Maintenance Services Business?

If you currently own a lawn installation and maintenance services business, you are in the wrong spot. These resources will come in handy:

Marketing a Lawn Installation and Maintenance Services Business

Selling a Lawn Installation and Maintenance Services Business

Thinking About Opening a Lawn Installation & Maintenance Services Business?

If you want to start a lawn installation and maintenance services business, these resources should prove useful:

Opening a Lawn Installation & Maintenance Services Business

More Guides on How to Sell to Niche Markets

If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary