Business Development Strategies for Niche Markets

Selling to Lawn Mowing Commercial Businesses

Most lawn mowing commercial businesses have lean financials and demanding schedules. For business sellers prepared to compete, lawn mowing commercial businesses offer a reliable source of income .

In recent years, lawn mowing commercial businesses have become high value targets in the B2B sector.

Good sales teams combine personal motivation with a set of tools that equips them to address sales cycles that target lawn mowing commercial businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

Tips for Selling to Lawn Mowing Commercial Businesses

Businesses that sell to lawn mowing commercial businesses base their sales models on information about their prospects, their products and their competition.

Successful sales strategies emphasize data collection routines and are adept at using that information as a tool for converting prospects to satisfied customers.

Direct Marketing Strategies

Direct marketing has proven to be an effective selling strategy for lawn mowing commercial businesses. The benefit of direct marketing is that it provides a cost-effective resource for reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a foundation for relationships with lawn mowing commercial businesses that can benefit from your products or services.

The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Based on our experience, Experian is one of the best in the business with a reputation for supplying consistently reliable lists of lawn mowing commercial businesses that produce high conversion rates.

Casting a Broad Net

The first step in selling to lawn mowing commercial businesses is to take a broad approach to the marketplace. Strategies that limited to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.

Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by expanding your product line or by creating strategic partnerships with suppliers of complementary goods.

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