Profitable Niche Markets
Selling to Oil Field Transportation Businesses
Good news! There are still opportunities for emerging entrepreneurs to enter the B2B oil field transportation business market. Don't forget that oil field transportation businesses aren't easy sales marks -- here's what you'll need to compete in today's market.
In today's economy, even small missteps can have dramatic consequences for your company's bottom line and impede your selling success.
Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Putting It All Together
Ultimately, there is no single strategy that can guarantee a close in your efforts to sell to oil field transportation businesses. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that combines techniques with selling strategy.
Marketing Channels for Oil Field Transportation Businesses
Although the ways in which sellers market their products are extremely diverse, there is one truth that applies to all oil field transportation business marketing strategies -- no single marketing channel is capable of reaching large quantities of B2B buyers.
Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of oil field transportation businesses on the market.
CRM Software
CRM (Customer Relationship Management) technology is highly familiar to most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, it's time to get with the program. Companies that already use a CRM solution need to analyze their processes to make sure it is being used to its full potential.
In the B2B oil field transportation business industry, the inefficient use of CRM can put your business at a competitive disadvantage.
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