Profitable Niche Markets
Selling to Orchid Growers Businesses
It takes a strategy that incorporates skills and determination to sell to orchid growers businesses. Don't forget that orchid growers businesses aren't easy sales marks -- here's what you'll need to get purchase orders signed.
Over the past several years, orchid growers businesses have become hot prospects in the B2B marketplace.
Many orchid growers businesses expect high levels of service from the companies they do business with. But service alone isn't enough. For B2B companies that sell to orchid growers businesses, the consistent application of sound business principles is just as important as your relationships with your customers.
Niche Selling
New businesses that sell to the entire marketplace face a difficult task. A better approach is to tailor your business model to an underserved niche.
In the orchid growers business industry, niches can be based on location, business size or sub-specialties within the industry. For niche sellers, advance research is essential. Don't assume that there will be demand for a niche product line unless your assumptions are rooted in solid facts.
How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to orchid growers businesses.
Sales & Marketing Tips
Some B2B orchid growers business suppliers opt for third-party marketing over internal marketing activities. Either way, your marketing strategy should leverage a multichannel approach that appreciates the multiple ways orchid growers business owners access information. Traditional channels like direct mail and telemarketing are important, but they should be combined with online strategies like e-mail campaigns, website SEO and social networking initiatives.
Top B2B sales teams routinely use reliable lead generation mechanisms. Leads drive sales cycles. Until your company develops a system for acquiring and qualifying orchid growers business leads, it will be difficult to capture a meaningful share of the market.
If your sales force is failing to generate enough leads, consider buying updated lead lists from a recognized lead list provider. Experian and other vendors have a reputation for delivering accurate and affordable orchid growers business lead lists to B2B sellers.
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