Capitalizing on Niche Markets

Selling to Panels and Paneling Businesses

The problem with selling to panels and paneling businesses is that the wrong sales strategies can threaten your entire plan for success. Here is the information that will help you get started selling to this market.

Personal motivation is essential for entrepreneurs who are interested in selling equipment and supplies to panels and paneling businesses.

Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.

Gaining Traction in the Marketplace

Every B2B business their product line will go viral throughout the industry. But viral marketing strategies are unreliable, at best.

To gain traction with panels and paneling businesses, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. When it's time to shop for a lead list provider, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of panels and paneling business contacts.

Hiring Staff

People are your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team lacks the expertise and resources to perform at the highest levels.

Most panels and paneling businesses appreciate the value of sales professionals who are informed and prepared. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in the processes that are required to maintain the customer relationship after they have closed the sale.

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share recruit the cream of the crop and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for boosting sales and employee morale. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to panels and paneling businesses.

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