October 18, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling to Niche Markets

 

Selling to Petroleum Products and Equipment Businesses

The problem with selling to petroleum products and equipment businesses is that misguided efforts can threaten your entire plan for success. The hard part is crafting a selling strategy that captures the attention of high value prospects.

In today's economy, petroleum products and equipment businesses are looking for reliable products and great values.
(article continues below)

A strong value proposition and a great strategy are requirements for companies who sell to petroleum products and equipment businesses. Despite the presence of market barriers, emerging companies can gain traction by applying a handful of proven sales principles.

SPECIAL OFFER. Looking for petroleum products and equipment business mailing lists? Purchase precision-targeted business and consumer mailing lists from Experian. Special Experian promotion for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Buy a petroleum products and equipment business mailing list now.
 

How to Evaluate Sales Staff

Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share hire top-end producers and routinely evaluate them against performance goals and benchmarks.

Although annual reviews may be acceptable for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to petroleum products and equipment businesses.

Market Aggressively

Effective marketing is an essential ingredient in the recipe for petroleum products and equipment business sales success. A combination of tight competition, multichannel approaches and emerging marketing technologies mean that you'll need to flawlessly execute your strategy to capture the attention of decision makers.

A large portion of your marketing efforts should focus on channeling leads to your sales force. Lead lists are a genuinely powerful resource in lead generation and can be purchased cost-effectively from Experian and other reliable third-party providers.

Sales Strategy Tips

Effective petroleum products and equipment business sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more capable than others and the ones that maximize ROI need to be prioritized.

Also, it's important to avoid a silo approach to petroleum products and equipment business sales. Companies that strictly segment their sales units lag in the marketplace, especially when they compete against companies that encourage collaborative processes between sales, marketing and other units.

More Info on Selling

Given your interest in selling and in petroleum products and equipment businesses, you might find these additional resources to be of interest.

Get Sales Leads from Webinars

Mailing Lists for Petroleum Products and Equipment Businesses


Conversation Board

It's tough to cover everything there is to know about selling to petroleum products and equipment businesses in a single article. If you have any additional comments or questions, please let us know what's on your mind!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Own a Petroleum Products & Equipment Business?

If you currently own a petroleum products and equipment business, you are in the wrong spot. These resources will come in handy:

Marketing a Petroleum Products and Equipment Business

Selling a Petroleum Products and Equipment Business

Want to Start a Petroleum Products & Equipment Business?

If you want to start a petroleum products and equipment business, these resources should prove useful:

How to Start a Petroleum Products & Equipment Business

More Guides on How to Sell to Niche Markets

If you want sales tips for doing business in a different industry, peruse our directory of sales guides below.

Browse more niche market sales guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary