Capitalizing on Niche Markets
Selling to Photography Schools
Without a doubt, photography schools are high value sales prospects in today's marketplace. This is the approach you need to get started selling to this market.
Despite robust demand for products sold to photography schools, penetrating the market can be challenging.
With diligence, hard work and a carefully crafted sales strategy on your side, it's possible to penetrate the market and receive an acceptable return for your efforts.
Know Your Products
In the real world, most photography schools aren't interested in one-size-fits-all product lines. Before they commit to a purchase, they want to know everything there is to know about your product.
In this industry, differentiation can be the deciding factor in conversions. It's imperative for your sales team to be knowledgeable and informed. If you're selling a service to photography schools, your sales force must be intimately familiar with the features contained in your service agreements and be prepared to resolve customer concerns during the sales cycle.
Marketing Channels for Photography Schools
Even though companies market their products in many different ways, there is one truth that applies to all photography school marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are the norm, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Best-in-class businesses routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to the kinds of prospects that are most likely to respond to your products. In our experience, Experian Business Services has the largest and most accurate database of photography schools on the market.
Internet Strategies
With photography schools going online in record numbers, it's becoming more important for B2B sellers to develop online sales strategies.
A user-friendly website is the centerpiece of all of your other online sales and marketing activities. However, it may also be worthwhile to integrate email advertising, SEO, social networking and other techniques into your sales and marketing mix.
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