Selling to Businesses
Selling to Razors and Razor Blades Businesses
Without question, razors and razor blades businesses are important sales targets for B2B operations that are prepared for a competitive marketplace. If your offerings appeal to this market, it's time to learn how to sell to razors and razor blades businesses in the current business climate.
In the current business climate, razors and razor blades businesses are looking for quality and affordability.
The process of moving razors and razor blades businesses from prospects to satisfied customers isn't random. It takes intentionality from owners and managers to create a strategy that is tailored to your product line and customer base.
How to Find Razors & Razor Blades Business Leads
Leads are the foundation of successful selling. The first step in lead generation is to evaluate the local market. From there, you can widen the field to include the yellow pages, Internet searches and trade listings.
The names of razors and razor blades businesses you obtain through your own efforts need to be qualified through personal contact and other qualification techniques.
But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing updated and sorted lead lists that can be used for direct mail and other marketing efforts directed toward razors and razor blades businesses.
Hiring Staff
Your sales force is your most important sales asset. A first-rate sales strategy is ineffective if your sales team is unable to do their jobs effectively.
Most razors and razor blades businesses appreciate the value of sales professionals who are conversant in the industry and knowledgeable about their product lines. When a customer has a problem with an order, they typically reach out to their sales contact so it's imperative for your team to be trained in the processes that are required to maintain the customer relationship after they have closed the sale.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to razors and razor blades businesses. Segmented business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
Share this article
Additional Resources for Entrepreneurs