Selling to Businesses
Selling to Real Estate Publications Businesses
Leading real estate publications businesses understand the value of every dollar. To dominate in the real estate publications business industry, you'll need to closely adhere to a handful of sales fundamentals.
Despite robust demand for products sold to real estate publications businesses, breaking into the market can be daunting.
More often than not, successful businesses reach their goals through the consistent application of proven selling concepts. That's especially true in the real estate publications business industry where careless mistakes can translate into losses in market share.
Casting a Broad Net
The first step in selling to real estate publications businesses is to cast a broad net. Strategies that are isolated to the local market are not likely to succeed in an environment that leverages the benefits of long-distance sales techniques.
Although a geographic concentration may be a useful strategy for new sellers, you will eventually need to increase your bandwidth to include prospects outside of your initial range. You can also broaden your prospect base by introducing new products and partnerships into the mix.
Sales Team Considerations
Most of the businesses that sell to real estate publications businesses take a team sales approach.
Although your team may consist of individual sales reps, each rep has to recognize their role in the team strategy. There is simply no room for mavericks in this industry! Team-based training programs and other initiatives can be beneficial, but the best strategy for encouraging buy-in to a team sales model is for owners and managers to become role models for teamwork.
How to Find Real Estate Publications Business Leads
Leads form the basis for winning sales strategies. The first step in lead generation is to analyze the local market. From there, you can broaden your net to include the yellow pages, Internet searches and trade listings.
The names of real estate publications businesses you obtain through your own efforts need to be qualified through phone calls, emails, and face-to-face conversations.
But the most dependable source of qualified sales leads is often a third-party lead list provider. When it comes to high quality lead lists, we recommend Experian Business Services to our business partners. Experian has a reputation for providing precise, targeted lead lists that can be used for direct mail and other marketing efforts directed toward real estate publications businesses.
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