September 17, 2019  
 
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Selling to Niche Markets

 

Selling to Survival Schools

Despite competitive pressure, there is a big growth opportunity for new businesses to sell into the survival school market. If your offerings appeal to this market, it's time to learn how to sell to survival schools in the new economy.

Getting your foot in the door with survival schools can require complex sales and marketing strategies.
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Good sales teams combine personal motivation with a set of tools that equips them to rise to the occasion during sales cycles that target survival schools. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.

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Hiring Staff

People are your most valuable sales asset. A first-rate sales strategy is ineffective if your sales team isn't prepared for the job at hand.

Most survival schools appreciate the value of sales professionals who are equipped to discuss the value of their products. When a customer has a problem with an order, the sales rep is usually the first person they contact so it's imperative for your team to be trained in techniques for service after the sale.

Gaining Traction in the Marketplace

Every B2B business dreams about their products' viral marketing potential. But viral marketing strategies are sketchy and unpredictable.

To succeed with survival schools, you'll want to apply a diverse mix of marketing strategies that leverage multiple marketing channels.

Many sellers purchase lead lists from recognized list providers. If locating a lead list vendor is on your to-do list, we recommend Experian Business Services, an established vendor with a proven track record of delivering current and targeted lists of survival school contacts.

Role of Owners & Managers

Owners and managers are active players in selling to survival schools. Front line visibility is essential for large accounts, but your sales team can benefit from occasionally participating in joint sales activities with the owner or sales manager.

By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.

More Articles on Selling

Given your interest in selling and in survival schools, you might find these additional resources to be of interest.

Sales Prospecting

Cold Call Selling

Creating a Sales Prospecting Plan

Mailing Lists for Survival Schools


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The learning process for selling to survival schools is never-ending. Send us your comments and questions, and let's continue the conversation!


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