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Selling to Urban and Regional Planners Businesses
There's no question that urban and regional planners businesses are major players in a growth industry -- and that presents an opportunity to vendors who want to improve bottomline profits. We'll tell you how to conquer selling obstacles in the urban and regional planners business market and dominate the competition.
Not surprisingly, urban and regional planners businesses play by the same rules as any other type of business; they're in the market for high quality products at reasonable prices.
Good sales teams combine personal motivation with a set of tools that equips them to meet the challenges of sales cycles that target urban and regional planners businesses. Whether you're a new business or an established industry presence, here are a few of the tools you need to have in your toolbox.
Collaborative Strategies
Cooperation is a key feature of companies that succeed in selling to urban and regional planners businesses. Vertical business models simply aren't as efficient as models that emphasize collaboration between business units.
In some cases, the synergy between sales, marketing and other business units can provide the impetus for meaningful growth.
CRM Software
CRM (Customer Relationship Management) technology is standard fare for most B2B enterprises.
When used properly, CRM can enhance your company's interactions with customers and prospects. If you don't currently use CRM, you're missing out on a valuable selling resource. Companies that already use a CRM solution need to assess their processes to make sure it is being used to its full potential.
In the B2B urban and regional planners business industry, the inefficient use of CRM can put your business at a competitive disadvantage.
Effective Marketing Strategies
Effective sales strategies begin with marketing, and the marketing strategies for urban and regional planners businesses are as diverse as they come.
Yet in this industry, marketing effectiveness comes down to whether or not you're able to target key decision makers. Whether it's direct mail or a technology-rich online campaign, any initiative that fails to reach decision makers is a waste of time and resources.
In this high stakes game, you can't afford to rely on stale or inaccurate sales leads. Third-party lead lists may be the best resource for making sure your team is equipped with the most up-to-date information possible. If you aren't happy with your current lead list provider, you may want to consider Experian -- a third-party lead list vendor with a reputation for providing regularly updated and sorted urban and regional planners business leads.
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