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Selling to Used Silverware Businesses
Leading used silverware businesses understand the value of every dollar. Here is the information that will help you get started selling to this market.
There are no one-size-fits-all strategies for selling to used silverware businesses. The basis for success is the same as it is in many other industries.
Young businesses need to develop a comprehensive sales plan that is built on industry fundamentals.
Industry Experience
In used silverware business sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to understand the pressure points of a typical used silverware business.
B2B sellers who lack industry experience can augment their background by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, used silverware businesses may also be more friendly to sellers within their network, so it's important to make new contacts as quickly as possible.
How to Sell to Used Silverware Businesses
After you have qualified a lead, how do you close the sale?
Like many of us, used silverware business business owners are busy professionals operating on tight schedules. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.
In some instances, your initial contact at used silverware businesses you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.
How to Generate Solid Leads
There aren't any uniform rules for generating solid sales leads. However, leading sellers typically adopt a systematic approach inlead generation. When possible, businesses that sell to used silverware businesses should take steps to automate the lead generation process by leveraging technological solutions and face-to-face networking.
One option worth considering is the use of lead lists into your prospecting routines. Lead lists provided by third-party vendors are usually cost-effective compared to the labor requirements for in-house lead generation.
At Gaebler, we advise our business partners to explore Experian Business Services for used silverware business lead lists. Experian is a reputable firm that is known for providing up-to-date lists that can be filtered according to your precise lead specifications.
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