Niche Customer Sales Tactics
Selling to Word Churches Businesses
The territory of Word churches is fertile soil for for hitting your sales quotas. For entrepreneurs that market to Word churches, the good news is that the right sales strategy can lead to fast conversions in this market.
There are no magic formulas for selling to Word churches. The recipe for success is the same as it is in many other industries.
Don't let the fast pace of the marketplace trip you up. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
Aggressive Recruiting
Profitable returns begin with aggressive recruiting tactics. Your company can't afford to send an inferior sales team into the field.
Companies that sell to Word churches should focus their attention on self-motivated candidates. At the same time, you need to make sure your sales hires are team players. Individuals who lack the ability to sell in a team environment will ultimately hamper your sales efforts, no matter how good they look on paper.
Message First, Targets Second
Messaging is a fundamental component of sales. Unfocused messaging dilutes the sales cycle and makes it difficult for prospective customers to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a coherent strategy.
The next step is to narrow the field to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian are skilled at providing targeted lists of Word churches that can be customized to your precise specifications.
Role of Owners & Managers
Owners and managers are active players in selling to Word churches. Front line visibility is essential for large accounts, but your sales team can benefit from occasional field interactions with the owner or sales manager.
By periodically accompanying your reps in the field, you can build relationships with the people you count on to close sales.
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