New York Business Startup Guides

Starting a Business in Potsdam, New York

Thinking about starting a business in Potsdam, New York? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Potsdam.

Which Business to Choose?

An important decision is what kind of business you want to start. To stir your creative juices on what kind of business to start, take a look at Free Business Ideas.

If you still are not sure what type of business to start, peruse the Good Businesses to Start section of our site. For example, you might be interested in our How to Start a Civic Clubs & Organizations Business guide or our Opening a Fine Art Photographers Business guide.

Remember that your new startup will be located in Potsdam. Think about what needs are currently being underserved in Potsdam. Study Potsdam demographics and do a competitive analysis as part of your startup planning process.

Potsdam, New York Demographic Information

Potsdam has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Potsdam demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Potsdam.

Business Size
# of
Businesses
1-4 Employees
1012
5-9 Employees
546
10-19 Employees
228
20-49 Employees
198
50-99 Employees
54
100-249 Employees
18
250-499 Employees
12
500-999 Employees
6
1000+ Employees
6
All Potsdam Businesses
2080

As a new Potsdam entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Potsdam for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Amusement Arcades
2
Architectural Services
1
Automobile Driving Schools
2
Automotive Parts and Accessories Stores
3
Beauty Salons
3
Bed-and-Breakfast Inns
1
Beer, Wine, and Liquor Stores
1
Bowling Centers
2
Business Associations
2
Cafeterias
1
Cemeteries and Crematories
1
Child Day Care Services
6
Civic and Social Organizations
3
Commercial Bakeries
1
Computer and Software Stores
1
Computer Facilities Management Services
1
Concrete Block and Brick Manufacturing
1
Convenience Stores
1
Couriers
1
Credit Unions
2
Custom Computer Programming Services
1
Document Preparation Services
1
Drinking Places (Alcoholic Beverages)
3
Electric Power Distribution
1
Electrical Contractors
3
Engineering Services
2
Finish Carpentry Contractors
1
Fish and Seafood Markets
1
Floor Covering Stores
1
Florists
4
Food Service Contractors
3
Framing Contractors
1
Full-Service Restaurants
12
Funeral Homes and Funeral Services
1
Furniture Stores
2
General Freight Trucking, Local
1
General Medical and Surgical Hospitals
1
General Rental Centers
1
Gift, Novelty, and Souvenir Stores
3
Golf Courses and Country Clubs
1
Hardware Stores
2
Heating Oil Dealers
2
Home Centers
1
Home Health Care Services
2
Home Health Equipment Rental
2
Household Appliance Stores
1
Hydroelectric Power Generation
1
Insurance Agencies and Brokerages
8
Internet Service Providers
1
Libraries and Archives
1
Limited-Service Restaurants
6
Linen Supply
1
Logging
2
Manufactured (Mobile) Home Dealers
1
Meat Processed from Carcasses
1
Motorcycle Dealers
1
New Car Dealers
8
New Housing Operative Builders
1
Newspaper Publishers
1
Office Equipment Merchant Wholesalers
1
Offices of Certified Public Accountants
2
Offices of Chiropractors
3
Offices of Dentists
7
Offices of Optometrists
1
Offices of Other Holding Companies
1
Optical Goods Stores
2
Painting and Wall Covering Contractors
1
Paper (except Newsprint) Mills
1
Pet and Pet Supplies Stores
1
Pet Care (except Veterinary) Services
2
Pharmacies and Drug Stores
2
Radio Stations
1
Ready-Mix Concrete Manufacturing
1
Real Estate Credit
1
Recreational Vehicle Dealers
2
Repossession Services
1
Residential Property Managers
1
Rooming and Boarding Houses
1
Savings Institutions
2
Sawmills
2
Securities Brokerage
2
Sign Manufacturing
1
Site Preparation Contractors
2
Snack and Nonalcoholic Beverage Bars
1
Solid Waste Collection
1
Sporting Goods Stores
3
Tax Preparation Services
1
Taxi Service
1
Temporary Help Services
3
Used Car Dealers
3
Used Household and Office Goods Moving
1
Veterinary Services
2
Video Tape and Disc Rental
2
Wired Telecommunications Carriers
5
Women's Clothing Stores
1

Is Franchising a Better Option?

Examine a list of Potsdam businesses and you'll notice that many local entrepreneurs have gone the franchising route. Should you be giving franchising serious consideration?

Our advice is to consider franchising as an option. This site has dozens of articles on franchising, such as Before Buying a Franchise. Get a thorough education on franchising by browsing all of our Articles on Franchising.

To learn about specific franchise opportunities, check out our Franchise Directory.

Sample franchise opportunities include Precision Tune Auto Care and Talent Tree, Inc.. Alternatively, you can browse franchise categories, such as Hotel and Motel Franchises and Kitchen Design Franchises.

Note on Potsdam Franchise Opportunities: You will need to contact franchisors directly to see if their franchises are available in Potsdam.

Naming the Company

A good company name can give a big boost to a new startup. It might seem like an easy thing to do, but there are many things to consider when naming a business.

Company names should be fun to say, and they should help people to understand what you do and how you differentiate yourself in the market.

For other considerations regarding naming a company, we recommend this article: Naming a Company.

As a final piece of advice, remember that because you are planning on starting a business in Potsdam, it's very important that you make sure no other New York company is using the business name you want to use.

Startup Financing Basics

Getting your Potsdam business the capital it needs to succeed will be harder than you might expect. If you don't have a rich uncle to fund you, you'll need to be creative in how you approach your fundraising efforts.

To learn about raising money, we recommend you read the fundraising articles on our site, such as 504 Loans.

For Potsdam entrepreneurs who want to raise money for a new venture, you'll want to take a look at our List of New York Angel Investors and our List of New York Venture Capital Firms.

Improving Your Entrepreneurial Skillset

Good business owners recognize that they don't know everything.

As an entrepreneur who lives in Potsdam, New York, you will want to take advantage of the many programs available at nearby New York universities, colleges and community colleges. It's also smart to see if there are any Potsdam networking organizations.

Moving Forward

You have a dream -- starting a business in Potsdam. To achieve your dream, you have to persevere, even when the odds are against you.

From this point on, you control your own destiny.

Our goal here is to promote the vitality and growth of small businesses in Potsdam and throughout the United States . We have a wealth of experience in business start-ups, financing, marketing, sales and more...and we've made all of our knowledge available to you.

More Entrepreneurial Resources for Starting a Business in Potsdam, New York

Here are more links that we believe will help you be successful in starting a business in Potsdam.

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