Contemplating starting a business in Rio Rancho, New Mexico? We walk you through the process of opening a business in Rio Rancho.
Will You Be a Good Entrepreneur?
Most new ventures fail, in part because the entrepreneur did not have the entrepreneurial skills and traits needed to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.
Here are three things we recommend you do before you fully commit to starting a new business of your own.
- Talk to other entrepreneurs in Rio Rancho. They are usually very willing to share their insights on the ups and downs of being an entrepreneur.
- We recommend reading Should You Become an Entrepreneur?. For aspiring new entrepreneurs, it's a must read article.
- Have a candid conversation with friends and family. Others sometimes know you better than you know yourself.
Rio Rancho, New Mexico Demographic Information
Rio Rancho has an active business community that includes small businesses,
mid-sized businesses and large businesses.
To give you a better feel for Rio Rancho demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Rio Rancho.
| Business Size | # of
Businesses |
| 1-4 Employees |
1368 |
| 5-9 Employees |
498 |
| 10-19 Employees |
366 |
| 20-49 Employees |
195 |
| 50-99 Employees |
84 |
| 100-249 Employees |
42 |
| 250-499 Employees |
12 |
| 500-999 Employees |
6 |
| 1000+ Employees |
6 |
| All Rio Rancho Businesses |
2577 |
As a new Rio Rancho entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Rio Rancho for each business category. By looking at this chart, you can get
a general sense for how much competition there is in the business niche that
you are pursuing.
| Business Type |
# of
Businesses |
| Architectural Services |
1 |
| Art Dealers |
1 |
| Audio and Video Equipment Manufacturing |
1 |
| Automotive Exhaust System Repair |
1 |
| Automotive Glass Replacement Shops |
1 |
| Automotive Parts and Accessories Stores |
5 |
| Automotive Transmission Repair |
2 |
| Beauty Salons |
6 |
| Blood and Organ Banks |
1 |
| Bowling Centers |
1 |
| Business Associations |
2 |
| Cable and Other Program Distribution |
1 |
| Cafeterias |
1 |
| Car Washes |
1 |
| Carpet and Upholstery Cleaning Services |
1 |
| Cemeteries and Crematories |
2 |
| Charter Bus Industry |
1 |
| Child and Youth Services |
2 |
| Child Day Care Services |
12 |
| Civic and Social Organizations |
6 |
| Claims Adjusting |
1 |
| Clothing Accessories Stores |
1 |
| Commercial Lithographic Printing |
1 |
| Commodity Contracts Brokerage |
1 |
| Community Food Services |
1 |
| Computer and Software Stores |
1 |
| Computer Systems Design Services |
5 |
| Concrete Block and Brick Manufacturing |
1 |
| Consumer Lending |
2 |
| Continuing Care Retirement Communities |
4 |
| Convenience Stores |
1 |
| Couriers |
1 |
| Court Reporting and Stenotype Services |
1 |
| Credit Unions |
1 |
| Custom Computer Programming Services |
5 |
| Dental Laboratories |
1 |
| Direct Life Insurance Carriers |
1 |
| Direct Title Insurance Carriers |
2 |
| Discount Department Stores |
2 |
| Document Preparation Services |
1 |
| Drafting Services |
1 |
| Drinking Places (Alcoholic Beverages) |
1 |
| Drywall and Insulation Contractors |
4 |
| Educational Support Services |
2 |
| Electrical Contractors |
16 |
| Electronic Shopping |
2 |
| Elementary and Secondary Schools |
1 |
| Engineering Services |
11 |
| Environmental Consulting Services |
4 |
| Exam Preparation and Tutoring |
2 |
| Exterminating and Pest Control Services |
7 |
| Family Clothing Stores |
1 |
| Finish Carpentry Contractors |
5 |
| Fitness and Recreational Sports Centers |
5 |
| Floor Covering Stores |
2 |
| Flooring Contractors |
2 |
| Florists |
3 |
| Food Service Contractors |
3 |
| Footwear and Leather Goods Repair |
1 |
| Footwear Merchant Wholesalers |
1 |
| Fossil Fuel Electric Power Generation |
2 |
| Framing Contractors |
4 |
| Freight Transportation Arrangement |
1 |
| Full-Service Restaurants |
23 |
| Funeral Homes and Funeral Services |
2 |
| Furniture Stores |
1 |
| General Automotive Repair |
12 |
| General Freight Trucking, Local |
3 |
| General Rental Centers |
1 |
| General Warehousing and Storage |
2 |
| Gift, Novelty, and Souvenir Stores |
1 |
| Glass and Glazing Contractors |
2 |
| Golf Courses and Country Clubs |
1 |
| Grantmaking Foundations |
2 |
| Graphic Design Services |
1 |
| Hardware Stores |
4 |
| Hobby, Toy, and Game Stores |
1 |
| Home Centers |
1 |
| Home Furnishing Merchant Wholesalers |
1 |
| Home Health Care Services |
2 |
| Homes for the Elderly |
2 |
| Household Appliance Stores |
1 |
| Industrial Building Construction |
1 |
| Industrial Gas Manufacturing |
1 |
| Insurance Agencies and Brokerages |
23 |
| Internet Service Providers |
1 |
| Investigation Services |
3 |
| Janitorial Services |
18 |
| Jewelry (except Costume) Manufacturing |
1 |
| Jewelry Stores |
1 |
| Kidney Dialysis Centers |
1 |
| Land Subdivision |
6 |
| Landscape Architectural Services |
1 |
| Landscaping Services |
4 |
| Limited-Service Restaurants |
28 |
| Locksmiths |
1 |
| Mail-Order Houses |
1 |
| Masonry Contractors |
1 |
| Media Representatives |
1 |
| Medical Laboratories |
3 |
| Mortgage and Nonmortgage Loan Brokers |
2 |
| Motion Picture and Video Production |
1 |
| Motor Vehicle Towing |
2 |
| Motorcycle Dealers |
1 |
| Nail Salons |
1 |
| New Car Dealers |
1 |
| New Housing Operative Builders |
4 |
| Newspaper Publishers |
1 |
| Nonresidential Property Managers |
1 |
| Nursing Care Facilities |
1 |
| Office Administrative Services |
4 |
| Office Equipment Merchant Wholesalers |
1 |
| Office Supplies and Stationery Stores |
1 |
| Offices of Certified Public Accountants |
3 |
| Offices of Chiropractors |
5 |
| Offices of Dentists |
17 |
| Offices of Lawyers |
10 |
| Offices of Optometrists |
2 |
| Offices of Podiatrists |
1 |
| Offices of Real Estate Appraisers |
4 |
| Packaging and Labeling Services |
1 |
| Packing and Crating |
2 |
| Paint and Wallpaper Stores |
1 |
| Painting and Wall Covering Contractors |
5 |
| Payroll Services |
2 |
| Pet and Pet Supplies Stores |
2 |
| Pet Care (except Veterinary) Services |
4 |
| Pharmacies and Drug Stores |
3 |
| Plastics Plumbing Fixture Manufacturing |
1 |
| Portfolio Management |
2 |
| Private Mail Centers |
3 |
| Quick Printing |
1 |
| Radio Networks |
1 |
| Ready-Mix Concrete Manufacturing |
1 |
| Real Estate Credit |
5 |
| Residential Property Managers |
4 |
| Residential Remodelers |
10 |
| Reupholstery and Furniture Repair |
1 |
| Roofing Contractors |
1 |
| School and Employee Bus Transportation |
1 |
| Securities Brokerage |
2 |
| Sheet Metal Work Manufacturing |
2 |
| Shoe Stores |
1 |
| Site Preparation Contractors |
3 |
| Snack and Nonalcoholic Beverage Bars |
3 |
| Software Publishers |
1 |
| Solid Waste Collection |
1 |
| Solid Waste Landfill |
1 |
| Sporting Goods Stores |
1 |
| Sports and Recreation Instruction |
1 |
| Tax Preparation Services |
3 |
| Taxi Service |
1 |
| Telephone Answering Services |
2 |
| Temporary Help Services |
4 |
| Tile and Terrazzo Contractors |
4 |
| Tire Dealers |
2 |
| Travel Agencies |
2 |
| Truss Manufacturing |
1 |
| Used Car Dealers |
2 |
| Used Household and Office Goods Moving |
2 |
| Used Merchandise Stores |
1 |
| Veterinary Services |
5 |
| Video Tape and Disc Rental |
3 |
| Wholesale Trade Agents and Brokers |
5 |
| Wired Telecommunications Carriers |
2 |
| Women's Clothing Stores |
2 |
Naming the Company
A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.
Company names need to be easy to spell, easy to pronounce, and easy to remember.
To get up to speed on what makes for a good company name, we encourage you to read this useful article: Branding Advice.
On a final note, given that you are starting a business in Rio Rancho, it's imperative that you check now that no other New Mexico company is using the business name you want to use.
Promoting Your New Company
Whether your goal is to attract Rio Rancho customers or you plan on selling elsewhere, you need a excellent marketing plan.
You can learn quite a bit about marketing on our site. Making the Most of Trade Shows discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.
How to Sell
Mastering the art of selling is a must if you want your new Rio Rancho business to do well.
Not knowing how to sell can result in lost customers and minimal market share. Fortunately, we've got plenty of good advice to help you improve your selling skills.
Compensating Sales People is a good article to read, one of dozens in the Selling for Entrepreneurs section of our site.
Advancing Your Entrepreneurial Skills
Good entrepreneurs recognize that they don't know everything.
Given that you are starting a business in Rio Rancho, New Mexico, you will want to take advantage of the many programs available at nearby New Mexico universities, colleges and community colleges. It's also worthwhile to see if there are any Rio Rancho networking organizations.
What's Next?
Most new Rio Rancho businesses underestimate the number of challenges they will face.
If you choose the right business and love what you do, you will greatly increase your odds of success.
This site is all about helping entrepreneurs in Rio Rancho and elsewhere to achieve real success. We believe entrepreneurship is an amazing engine for job creation in Rio Rancho, neighborhood development and overall economic health.
More Entrepreneurial Resources for Starting a Business in Rio Rancho, New Mexico
Here are more links that we believe will help you be successful in starting a business in Rio Rancho.
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