Thinking about starting a business in Watertown, Connecticut? This step-by-step guide walks you through the major decisions you should consider before opening a new business in Watertown.
Is Becoming a Business Owner Right for You?
Most startup businesses do not succeed, in part because the founder did not have the tenacity and/or the skills to succeed. So, before you start your business, consider all of the implications of being an entrepreneur.
Because entrepreneurship is not for everyone, we recommend you do the following to help you assess whether you should move forward with starting a business:
- Grab a meal or cofee with other entrepreneurs in Watertown. Get their take on what it's really like to be an entrepreneur.
- Take a look at Starting a Company. It's a short article but it's a good reality check for those are about to jump into the world of entrepreneurship.
- Talk it over with a close friend or partner. That's the best way to get a truly objective assessment as to whether others think you have what it takes.
What Business to Start
An important decision is what kind of business you want to start. To stir your creative juices on what kind of business to start, take a look at Business Ideas That Don't Make Sense.
For in-depth how-to guides on how to start specific businesses, browse our Good Businesses to Start section of our site. For example, you might be interested in our Starting a Dance Club guide or our Starting a Tatoo Parlor guide.
Remember that starting a business in Watertown has some implications. Think about what needs are currently being underserved in Watertown. A critical consideration is whether Watertown demographics mesh well with your startup concept.
Watertown, Connecticut Demographic Information
Watertown has an active business community that includes small businesses,
mid-sized businesses and large businesses.
To give you a better feel for Watertown demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Watertown.
| Business Size | # of Businesses |
| 1-4 Employees |
4277 |
| 5-9 Employees |
1302 |
| 10-19 Employees |
1155 |
| 20-49 Employees |
777 |
| 50-99 Employees |
441 |
| 100-249 Employees |
231 |
| 250-499 Employees |
105 |
| 500-999 Employees |
21 |
| 1000+ Employees |
0 |
| All Watertown Businesses |
8309 |
As a new Watertown entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Watertown for each business category. By looking at this chart, you can get
a general sense for how much competition there is in the business niche that
you are pursuing.
| Business Type |
# of Businesses |
| Automotive Exhaust System Repair |
1 |
| Automotive Parts and Accessories Stores |
4 |
| Beauty Salons |
13 |
| Beer, Wine, and Liquor Stores |
6 |
| Bottled Water Manufacturing |
1 |
| Cafeterias |
1 |
| Canvas and Related Product Mills |
1 |
| Car Washes |
1 |
| Caterers |
1 |
| Cemeteries and Crematories |
2 |
| Child Day Care Services |
7 |
| Commercial Lithographic Printing |
1 |
| Computer Systems Design Services |
1 |
| Couriers |
2 |
| Credit Unions |
2 |
| Crown and Closure Manufacturing |
1 |
| Custom Computer Programming Services |
2 |
| Dental Laboratories |
1 |
| Discount Department Stores |
1 |
| Drinking Places (Alcoholic Beverages) |
2 |
| Drywall and Insulation Contractors |
1 |
| Electrical Contractors |
6 |
| Electronic Connector Manufacturing |
1 |
| Electronic Shopping |
1 |
| Elementary and Secondary Schools |
1 |
| Engineering Services |
4 |
| Environmental Consulting Services |
1 |
| Exterminating and Pest Control Services |
1 |
| Fine Arts Schools |
1 |
| Finish Carpentry Contractors |
2 |
| Fitness and Recreational Sports Centers |
3 |
| Floor Covering Stores |
1 |
| Florists |
5 |
| Food Service Contractors |
2 |
| Framing Contractors |
2 |
| Full-Service Restaurants |
14 |
| Funeral Homes and Funeral Services |
1 |
| Furniture Stores |
1 |
| General Automotive Repair |
3 |
| Golf Courses and Country Clubs |
1 |
| Graphic Design Services |
2 |
| Hardware Manufacturing |
1 |
| Heating Oil Dealers |
4 |
| Home Health Care Services |
2 |
| Homes for the Elderly |
2 |
| Insurance Agencies and Brokerages |
7 |
| Investment Advice |
1 |
| Janitorial Services |
2 |
| Jewelry Stores |
2 |
| Landscaping Services |
8 |
| Libraries and Archives |
2 |
| Limited-Service Restaurants |
7 |
| Locksmiths |
2 |
| Machine Shops |
8 |
| Masonry Contractors |
2 |
| Meat Markets |
1 |
| Metal Heat Treating |
1 |
| Metal Stamping |
8 |
| Musical Groups and Artists |
1 |
| New Car Dealers |
10 |
| New Housing Operative Builders |
1 |
| Newspaper Publishers |
1 |
| Nonresidential Property Managers |
1 |
| Nursing Care Facilities |
2 |
| Offices of Certified Public Accountants |
3 |
| Offices of Chiropractors |
3 |
| Offices of Dentists |
7 |
| Offices of Lawyers |
8 |
| Offices of Optometrists |
1 |
| Offices of Other Holding Companies |
1 |
| Offices of Podiatrists |
1 |
| Ophthalmic Goods Merchant Wholesalers |
1 |
| Paint and Coating Manufacturing |
1 |
| Painting and Wall Covering Contractors |
3 |
| Pet Care (except Veterinary) Services |
1 |
| Pharmacies and Drug Stores |
6 |
| Photography Studios, Portrait |
2 |
| Portfolio Management |
2 |
| Powder Metallurgy Part Manufacturing |
1 |
| Precision Turned Product Manufacturing |
2 |
| Real Estate Credit |
1 |
| Residential Property Managers |
1 |
| Residential Remodelers |
3 |
| Savings Institutions |
3 |
| School and Employee Bus Transportation |
1 |
| Shoe Stores |
1 |
| Site Preparation Contractors |
6 |
| Snack and Nonalcoholic Beverage Bars |
4 |
| Software Publishers |
1 |
| Solid Waste Collection |
1 |
| Sports and Recreation Instruction |
2 |
| Tax Preparation Services |
1 |
| Telephone Answering Services |
1 |
| Testing Laboratories |
2 |
| Tire Dealers |
1 |
| Travel Agencies |
2 |
| Used Car Dealers |
3 |
| Veterinary Services |
1 |
| Video Tape and Disc Rental |
5 |
| Vocational Rehabilitation Services |
1 |
| Wholesale Trade Agents and Brokers |
1 |
| Women's Clothing Stores |
1 |
Is a Franchise Opportunity Right For You?
Visit the business district of Watertown and you may be surprised to see how many franchises there are in the area. Is it perhaps smarter to franchise a business instead of doing it from scratch.
Our advice is to consider franchising as an option. We have many articles on franchises, such as Protecting Your Franchise Territory. Gain a solid understanding of franchising by scanning all of our Articles on Franchising.
To learn about specific franchise opportunities, check out our Franchise Directory.
Sample franchise opportunities include Subway Franchises and Starbucks Franchises. Alternatively, you can browse franchise categories, such as Accounting Franchises and Moving Franchises.
Note on Watertown Franchise Opportunities: You will need to contact franchisors directly to see if their franchises are available in Watertown.
Have You Considered Buying an Existing Watertown Business?
An excellent way to get started in business is to Buy a Business in Connecticut. Follow that link and you may find several good businesses for sale in Watertown.
If you are serious about buying a business, you may want to read this article: Hold Harmless Agreements When Buying Businesses.
Choosing a Business Name
A good company name can give a big boost to a new startup. It might seem like an easy thing to do, but there are many things to consider when naming a business.
Before you decide on a company name, run it by some prospective customers and see what they think. If they don't like it, it's probably a good idea to go back to the drawing board.
To get up to speed on what makes for a good company name, we encourage you to read this useful article: Naming a Company.
On a final note, given that you are planning on starting a business in Watertown, it's imperative that you check now that no Connecticut company has already registered the company name you have selected.
Company Formation in Watertown, Connecticut
It's essential that your business is formed as a legal entity that is separate from its owners. Doing so will shield you from personal liability for business debts and obligations.
When forming a company, you will pick from many company types, such as a traditional C-corporation, a Limited Liability Company (LLC), or an S-corporation.
Incorporating is a very common way to legally create a business entity. A key decision is whether to form and S-Corp or a C-Corp, and you also must decide in which state you will incorporate. Just because you are starting a business in Connecticut, you don't necessarily have to incorporate in Connecticut. In fact, you can incorporate in any state you would like to. However, if you do incorporate in another state, you'll have to register as a foreign corporation in your home state.
There's a lot to know about forming a company. To learn the basics of company formation, browse articles on our site, such as How to Incorporate. You may also want to seek the advice of an attorney. On a final note, since you will be starting a business in Watertown, Connecticut, our web page covering Incorporating in Connecticut may be a useful resource if you decide to incorporate in Connecticut.
Do You Need a Business Plan?
Having a business plan is critical in laying a solid foundation for your business success. Simply put, your business plan is your game plan for how you hope to grow your business. Starting a business without a business plan makes you more prone to becoming a business failure statistic.
To learn more about business plans, read Business Plan Software. A great resource for business planning assistance is the face-to-face free consulting available from your local SCORE chapter in Connecticut.
Where to Get Money to Start a Company
Obtaining startup financing for your Watertown business is very difficult due to the ongoing business credit crunch. To obtain business financing, you will need to hear a lot of rejections before you finally find a funding solution that works for you.
To learn about raising money, we recommend you read the fundraising articles on our site, such as 504 Loans.
For Watertown entrepreneurs with great ambition but a shortage of investment capital, check out our List of Connecticut Angel Investors and our List of Connecticut Venture Capital Firms.
Getting the Word Out About Your New Company
To rise above the crowd in Watertown and accelerate your business, having an excellent marketing plan is fundamental to your succeeding.
We have some helpful resources on this site for entrepreneurs who are working on marketing plans. Marketing Versus Sales discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just a taste of the many useful articles we have on Marketing a Small Business.
Bring in Revenues
Mastering the art of selling is priority one if you want your new Watertown business to do well.
Not knowing how to sell can result in lost customers and minimal market share. Let us help you refine your selling techniques through our many useful sales advice tips.
Selling Products on eBay is a good article to read, one of dozens in the Selling for Entrepreneurs section of our site.
Learning More About Entrepreneurship
Good business owners know that what they know now may not be enough to ensure their future success.
As an entrepreneur who lives in Watertown, Connecticut, you should check out some of the many programs available at nearby Connecticut universities, colleges and community colleges. Another way to keep up on your learning is to investigate networking organizations for Watertown entrepreneurs.
Moving Forward
Most new Watertown businesses underestimate the number of challenges they will face.
From this point on, you control your own destiny.
Our goal here is to promote the vitality and growth of small businesses in Watertown and throughout the United States . We believe entrepreneurship is an amazing engine for job creation in Watertown, neighborhood development and overall economic health.
More Entrepreneurial Resources for Starting a Business in Watertown, Connecticut
Here are more links that we believe will help you be successful in starting a business in Watertown.
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