Wisconsin Business Startup Guides

Opening a Business in Waukesha, Wisconsin

Contemplating starting a business in Waukesha, Wisconsin? We walk you through the process of opening a business in Waukesha.

What Business Are You Starting?

An important decision is what kind of business you want to start. You might get some good ideas about what kind of business to start by reading Free Business Ideas.

If you still are not sure what type of business to start, peruse the Good Businesses to Start section of our site. For example, you might be interested in our Starting a Lubricants & Lubricating Compounds Retail Business guide or our Opening a Precious Metal Refiners & Smelters Business guide.

Don't forget that starting a business in Waukesha has some implications. Some businesses will do better in Waukesha than others. Make sure you fully understand Waukesha demographics before you lock in on your business idea.

Waukesha, Wisconsin Demographic Information

Waukesha has an active business community that includes small businesses, mid-sized businesses and large businesses.

To give you a better feel for Waukesha demographics for small businesses, we have tabulated the small business sizes, based on number of employees, for business in Waukesha.

Business Size
# of
Businesses
1-4 Employees
3912
5-9 Employees
1719
10-19 Employees
1508
20-49 Employees
930
50-99 Employees
360
100-249 Employees
240
250-499 Employees
54
500-999 Employees
18
1000+ Employees
12
All Waukesha Businesses
8753

As a new Waukesha entrepreneur, you may also be interested in the table below. It shows how many businesses there are in Waukesha for each business category. By looking at this chart, you can get a general sense for how much competition there is in the business niche that you are pursuing.

Business Type
# of
Businesses
Advertising Agencies
7
Aluminum Die-Casting Foundries
2
Aluminum Foundries (except Die-Casting)
1
Ambulance Services
1
Amusement Arcades
1
Appliance Repair and Maintenance
1
Architectural Services
9
Automatic Vending Machine Manufacturing
1
Automobile Driving Schools
1
Automotive Glass Replacement Shops
3
Automotive Parts and Accessories Stores
11
Automotive Transmission Repair
2
Baked Goods Stores
2
Beauty Salons
24
Beer and Ale Merchant Wholesalers
1
Beer, Wine, and Liquor Stores
2
Blind and Shade Manufacturing
1
Blood and Organ Banks
1
Boat Dealers
1
Book Publishers
1
Bowling Centers
4
Broadwoven Fabric Finishing Mills
1
Broom, Brush, and Mop Manufacturing
1
Building Inspection Services
5
Business Associations
6
Business to Business Electronic Markets
1
Cable and Other Program Distribution
1
Car Washes
8
Carpet and Upholstery Cleaning Services
3
Caterers
5
Cheese Manufacturing
1
Child and Youth Services
9
Child Day Care Services
31
Civic and Social Organizations
9
Coin-Operated Laundries and Drycleaners
2
Collection Agencies
2
Commercial Bakeries
1
Commercial Flexographic Printing
2
Commercial Gravure Printing
1
Commercial Lithographic Printing
10
Commercial Screen Printing
4
Computer and Software Stores
7
Computer Facilities Management Services
1
Computer Systems Design Services
9
Computer Training
2
Concrete Pipe Manufacturing
1
Confectionery Merchant Wholesalers
2
Consumer Lending
3
Convention and Trade Show Organizers
1
Copper Foundries (except Die-Casting)
1
Couriers
3
Credit Unions
6
Curtain and Drapery Mills
2
Custom Computer Programming Services
21
Custom Roll Forming
1
Diagnostic Imaging Centers
1
Diet and Weight Reducing Centers
1
Direct Life Insurance Carriers
6
Direct Mail Advertising
3
Direct Title Insurance Carriers
5
Directory and Mailing List Publishers
1
Discount Department Stores
5
Document Preparation Services
1
Drinking Places (Alcoholic Beverages)
21
Drywall and Insulation Contractors
16
Educational Support Services
1
Electric Power Distribution
2
Electrical Contractors
36
Electronic Computer Manufacturing
1
Elementary and Secondary Schools
5
Employment Placement Agencies
4
Engineering Services
33
Environmental Consulting Services
2
Exam Preparation and Tutoring
2
Exterminating and Pest Control Services
2
Facilities Support Services
2
Farm Supplies Merchant Wholesalers
2
Fine Arts Schools
5
Finish Carpentry Contractors
9
Fitness and Recreational Sports Centers
11
Floor Covering Stores
10
Flooring Contractors
11
Florists
4
Fluid Milk Manufacturing
1
Food (Health) Supplement Stores
1
Food Service Contractors
14
Framing Contractors
16
Freight Transportation Arrangement
6
Fruit and Vegetable Markets
1
Full-Service Restaurants
38
Furniture Merchant Wholesalers
1
Furniture Stores
6
General Automotive Repair
33
General Freight Trucking, Local
7
General Medical and Surgical Hospitals
1
General Rental Centers
1
General Warehousing and Storage
5
Glass and Glazing Contractors
2
Golf Courses and Country Clubs
2
Grantmaking Foundations
2
Graphic Design Services
6
Hardware Merchant Wholesalers
9
Hardware Stores
4
Hobby, Toy, and Game Stores
3
Home Furnishing Merchant Wholesalers
2
Home Health Care Services
7
Home Health Equipment Rental
2
Homes for the Elderly
6
Household Appliance Stores
4
Hydroelectric Power Generation
1
Industrial Design Services
2
Industrial Mold Manufacturing
3
Industrial Pattern Manufacturing
2
Institutional Furniture Manufacturing
1
Insurance Agencies and Brokerages
61
Interior Design Services
4
Internet Service Providers
3
Investigation Services
3
Iron Foundries
1
Irradiation Apparatus Manufacturing
3
Janitorial Services
37
Jewelry Stores
6
Kidney Dialysis Centers
1
Land Subdivision
9
Landscaping Services
32
Limited-Service Restaurants
52
Local Messengers and Local Delivery
1
Locksmiths
3
Machine Shops
23
Mail-Order Houses
5
Manifold Business Forms Printing
2
Marketing Consulting Services
9
Materials Recovery Facilities
1
Medical Laboratories
1
Men's and Boys' Neckwear Manufacturing
1
Men's Clothing Stores
1
Metal Heat Treating
3
Metal Stamping
3
Metal Tank (Heavy Gauge) Manufacturing
1
Miscellaneous Intermediation
1
Mortgage and Nonmortgage Loan Brokers
6
Motion Picture and Video Production
1
Motor and Generator Manufacturing
1
Motor Vehicle Body Manufacturing
1
Motor Vehicle Towing
2
Motorcycle Dealers
3
Musical Groups and Artists
3
Musical Instrument and Supplies Stores
2
Natural Gas Distribution
2
New Car Dealers
14
New Housing Operative Builders
5
News Dealers and Newsstands
1
Newspaper Publishers
1
Nursing Care Facilities
5
Office Administrative Services
13
Office Equipment Merchant Wholesalers
7
Office Supplies and Stationery Stores
1
Offices of Certified Public Accountants
30
Offices of Chiropractors
14
Offices of Dentists
47
Offices of Optometrists
5
Offices of Other Holding Companies
1
Offices of Podiatrists
2
Offices of Real Estate Appraisers
10
One-Hour Photofinishing
1
Optical Goods Stores
4
Outdoor Power Equipment Stores
3
Packaging Machinery Manufacturing
2
Packing and Crating
1
Paging
1
Paint and Wallpaper Stores
3
Painting and Wall Covering Contractors
25
Passenger Car Leasing
1
Passenger Car Rental
4
Pet and Pet Supplies Stores
2
Pet Care (except Veterinary) Services
5
Petroleum Bulk Stations and Terminals
2
Pharmacies and Drug Stores
13
Photography Studios, Portrait
8
Plastics Bag Manufacturing
1
Plastics Plumbing Fixture Manufacturing
1
Political Organizations
1
Portfolio Management
2
Precision Turned Product Manufacturing
2
Prepress Services
3
Primary Battery Manufacturing
1
Private Mail Centers
3
Professional Employer Organizations
2
Public Relations Agencies
2
Quick Printing
4
Ready-Mix Concrete Manufacturing
4
Real Estate Credit
8
Refrigerated Warehousing and Storage
1
Reinsurance Carriers
2
Remediation Services
2
Residential Remodelers
27
Retail Bakeries
2
Reupholstery and Furniture Repair
5
Roofing Contractors
10
Sales Financing
3
Savings Institutions
12
School and Employee Bus Transportation
2
Security Guards and Patrol Services
3
Septic Tank and Related Services
2
Sheet Metal Work Manufacturing
1
Shoe Stores
5
Siding Contractors
9
Sign Manufacturing
4
Silverware and Hollowware Manufacturing
1
Snack and Nonalcoholic Beverage Bars
12
Software Publishers
6
Solid Waste Collection
4
Sporting Goods Stores
6
Sports and Recreation Instruction
8
Sports Teams and Clubs
1
Steel Foundries (except Investment)
3
Tax Preparation Services
5
Taxi Service
1
Telecommunications Resellers
2
Telemarketing Bureaus
1
Telephone Answering Services
1
Telephone Apparatus Manufacturing
1
Temporary Help Services
13
Testing Laboratories
2
Theater Companies and Dinner Theaters
1
Tile and Terrazzo Contractors
5
Tire Dealers
6
Title Abstract and Settlement Offices
1
Tradebinding and Related Work
2
Travel Agencies
6
Used Household and Office Goods Moving
5
Used Merchandise Stores
4
Vending Machine Operators
5
Veterinary Services
14
Video Tape and Disc Rental
5
Vocational Rehabilitation Services
6
Voluntary Health Organizations
5
Wholesale Trade Agents and Brokers
45
Window Treatment Stores
2
Wired Telecommunications Carriers
30
Women's Clothing Stores
2
Wood Window and Door Manufacturing
1

Naming the Company

A big decision when starting a company is choosing a company name. Believe it or not, choosing a good company name can be a big contributor to your business success.

We strongly advocate that you make sure the ".com" domain name is available for your company name. Every business needs a strong Web presence these days, and having a non ".com" domain means somebody else may outrank you in the search results for your own company name.

To get up to speed on what makes for a good company name, we encourage you to read this useful article: Branding Advice.

On a final note, given that you are starting a business in Waukesha, it's imperative that you check now that you will be the only Wisconsin company using the business name you have chosen.

Don't Skip the Business Plan

A business plan is critical to the health of your new business. Simply put, a business plan describes what you plan to do with the business and how you plan to do it. Starting a business without a business plan is a recipe for disaster.

Before you start writing a business plan, we suggest you skim Business Plan Outsourcing. A great resource for business planning assistance is the face-to-face free consulting available from your local SCORE chapter in Wisconsin.

Marketing Your New Startup

Whether your goal is to attract Waukesha customers or you plan on selling elsewhere, you'll need to have a good marketing plan.

You can learn all about marketing on our site. Advertising Campaigns discusses marketing strategy and tactical marketing in a way that should get you thinking about how to creatively promote your business. That's just one of the many useful articles we have on Marketing a Small Business.

Increase Your Entrepreneurial Knowledge

Good entrepreneurs recognize that they need to continually improve.

Given that you are starting a business in Waukesha, Wisconsin, you will want to take advantage of the many programs available at nearby Wisconsin universities, colleges and community colleges. We also recommend you look into Waukesha networking organizations.

Some Interesting Waukesha Entrepreneurs

Here, we'll keep a running list of interviews we've had with Waukesha entrepreneurs.

What's Next?

Most new Waukesha businesses underestimate the number of challenges they will face.

Owning your own business will be a daunting task, but you can do it.

Our goal here is to promote the vitality and growth of small businesses in Waukesha and throughout the United States . We want to be there for you to answer your business questions, whether you are a new Waukesha entrepreneur who is just getting started or you are already up and running with your new venture.

More Entrepreneurial Resources for Starting a Business in Waukesha, Wisconsin

Here are more links that we believe will help you be successful in starting a business in Waukesha.

Starting-a-Business Guides for Other Cities in Wisconsin

Starting a Business in Watertown
Starting a Business in Waunakee

Browse All Business Startup Guides for Wisconsin
Starting a Business Guides for Other States

 

 

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary