Wondering how to start a nail care products and supplies business? We take you step-by-step from start to success.
Making a Profit in the Nail Care & Beauty Supply Industry
They say beauty is in the eye of the beholder. But in the business community, beauty supplies are always a welcome sight thanks to the $10 billion they generate in annual revenue.
Nail care is a major segment of the beauty industry. In the past decade, nail care products have really taken off as women and teens attempt to duplicate salon experiences in their own homes. Although a successful startup isn't a slam dunk, there is still plenty of room for savvy nail care suppliers to enter the industry.
The key to a successful nail care supply startup is to carefully evaluate the business landscape and identify a target market based on gaps in the marketplace. If you attempt to simply duplicate the products and supplies that are already being offered by entrenched competitors, your odds of success will dramatically decrease. Instead, look for a segment of the market that is currently underserved and stake your claim on it.
Sales & Marketing Channels for Nail Care Supply Startups
The most obvious channel for selling nail care products and supply is a brick-and-mortar store. Most nail care suppliers anchor their companies in one or more storefronts, even after they have diversified into other sales and marketing channels. The benefit of brick-and-mortar is immediate gratification. Instead of waiting for a delivery, your customers can get on-the-spot supplies and products.
But the downside of brick-and-mortar is reach. In a storefront-only business, your customer base will be limited to your geographic area. To expand their reach, nail care suppliers often achieve business growth through the addition of an online store or ecommerce website. If you haven't already considered incorporating an online store into your startup plan, you may want to think about adding it as a first-year expansion objective.
Retail Tips for Nail Care Product & Supply Providers
Nail care product and supply retailers typically need to sell high volumes of merchandise to hit sales benchmarks. To do it, you'll need to apply sound retailing techniques and strategies, starting with a highly visible location. Unless the products you sell are extremely unique, it's unlikely that your customers will travel out of their way to visit your store. So you'll need to identify available leased space in high traffic location like shopping center or strip mall.
It's also important to stay on top of your business's inventory at all times. Today's retail POS (Point of Sale) solutions offer integrated cash register and inventory control systems that provide up-to-the-minute visibility of your sales as well as your on-hand merchandise.
Core Characteristics of Nail Care Products & Supplies Company Business Plans
Your nail care products and supplies company's business plan needs to be tailored to your personal and professional goals while at the same time maintaining a consistency with other business plans, particularly in the critical business plan components that most business experts consider to be essential.
If your plan lacks required elements like an executive summary or marketing plan, it could jeopardize its potential to deliver real benefits to your startup.
To discuss the external factors that will influence your startup, consider dedicating a section of your business to a PEST (Political, Economic, Social & Technological) analysis.
Review the Competition
Before you open a nail care products and supplies business within your community, it's a good idea to determine what the competition looks like. Try our link below to find competitors near you. Complete the form by entering your city, state and zip code to get a list of nail care products and supplies businesses that are close by.
How tough is the competition in the market you are considering? If the competition is too tough, you may need to think about starting the business in a different area or even start a completely different business instead.
Studying the Market
If you are interested in starting a nail care products and supplies business, it's a smart move to have a conversation with someone who is in the business. Local competitors are not going to give you the time of day, mind you. What's in it for them?
On the other hand, an individual who has a nail care products and supplies business in another town can be a great learning resource for you, once they realize that you are not going to directly compete with them in their community. In fact, they are often very willing to share startup advice with you. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.
Do you know how to find a nail care products and supplies business entrepreneur who is willing to talk to you but doesn't live nearby?
Easy. Find them using our link below and start calling until you are successful.
Advice for Acquiring a Nail Care Products & Supplies Business
Many entrepreneurs elect to acquire a profitable nail care products and supplies business instead of navigating the challenges of a business startup.
But without adequate financing, your plans to own a first-rate nail care products and supplies business are going nowhere. Business acquisitions are easier to finance than business startups, even though the financing process can still be exhausting.
Our Business Acquisition Financing Tips have the information you need to successfully navigate the challenges of financing your new business.
Consider Buying a Franchise
Tapping into a franchise opportunity ensures that you tap into best-practice tactics that have been tested and proven over time.
If you planning on starting a nail care products and supplies business, it's worthwhile to check out whether franchising might help you on your entrepreneurial journey.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a nail care products and supplies business, these resources will come in handy:
If you sell to nail care products and supplies businesses, we've got better information for you elsewhere on our site. These resources are more appropriate for you:
If you are still exploring all of your options, please browse our directory of guides below.