The role of the business plan in raising money ... need to write this one up. The basic idea is that business plans are too long and nobody reads them. Even executive summaries of business plans tend to be dry because they summarize lengthy business plans.
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Accordingly, what entrepreneurs need is a multi-page colored brochure that sells investors on why they should even bother to look at the longer business plan. This is in effect a marketing document and so it should have all the same attributes that good marketing pieces must have to rise above the all the other noise that's out there. Typically, entrepreneurs don't create such a sales piece because they are completely exhausted after writing the business plan. But I guarantee you that most investors won't get excited if you hand them a massive business plan. They need a teaser and they need to talk to you and see your investment presentation.

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