Niche Marketing Plans
Marketing a Café
Small and medium size caf�s can compete and even outperform larger competitors. All it takes is the right marketing plan.
Although innovation is important, consistency is critical when you market a caf�. For businesses in this sector, solid execution and a commitment to core messaging are the most valuable marketing traits.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of caf� profitability.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most caf�s need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Do We Really Need A Logo?
Logo development in a caf� makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
ROI
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your caf�.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
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