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Franchise Profile — Baskin-Robbins

Talk about brand recognition--98%* of Americans have heard of Baskin-Robbins. Over 80%* of Americans have eaten Baskin-Robbins ice cream. It was ranked #10 (the top ice cream brand) by Entrepreneur Magazine in their 2004 Top Franchise List. Baskin-Robbins = ice-cream. And almost everyone knows they carry (at least ) 31 flavors.
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Baskin-Robbins has over 2,500 stores in the U.S. and another 2,500 abroad, but they are continuing to offer new franchise opportunities. In addition, Baskin-Robbins is introducing a new store concept in 2005, building prototypes that could be your new store. If you are recruited for this pre-qualified pool of candidates, you will be able to look at existing stores within your area of interst. As a pre-qualified candidate you'll be first in line to hear about new opportunities.

Baskin-Robbins is looking for franchisees with a sense of structure, the strength to be a leader, a willingness to be engaged in the day-to-day business of the store, and someone who can motivate others. And, of course, a passion for ice-cream.

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