Google Contributor Up Close and Personal - 9/11/2015 - Dubbed Google Contributor, this new offering from Google could be a big win for anybody who enjoys reading great content on small websites, as well as the web publishers who create that same content.
Two More Things for Business Owners to Worry About - 8/6/2015 - The new anti-fraud credit cards sound great. But they come with a price tag. If you own a business, you're now more likely to be held liable for credit card fraud and more likely to get fleeced online by cybercriminals.
Tech Becomes a Major Selling Point for New Cars - 7/31/2015 - A significant share of new car buyers identifies vehicle technology as a motivating factor in purchase decisions, leading manufacturers and dealers to rethink their approach to the marketplace.
Home Care Workers Will Be Paid More Soon - 10/7/2015 - This week, the home care industry lost the final battle in its efforts to block minimum wage and overtime pay requirements for home care giving employees.
Franchises Finally Starting to Embrace New Technologies - 7/27/2015 - Historically, the franchising sector has been slow to adopt innovative, new technologies. But that's changing as franchisees and some franchisors see technology as a critical resource for operational and financial improvement.
Marketing to Driverless Cars - 10/8/2015 - Driverless cars are going mainstream faster than many had expected. So how can you market to folks who are commuting to work but don't need to pay attention to their driving?
The Use of Guilt in Marketing - 9/16/2015 - Want to sell a pair of running shoes? Consider prompting your prospective customer to think about something they feel guilty about. New research suggests it just might work.