Customer Relationship Management (CRM) marketing is all about building strong relationships with customers, thereby improving a company's capabilities in customer acquisition, customer revenue, customer profitability and customer retention. In this section of our site, we take a look at anything and everything related to CRM, from CRM software to best practices in managing customer relationships.
- Importance of Customer Relationship Management - What is customer relationship management? How can small businesses benefit from it? How should entrepreneurs go about implementing it?
- Role of CRM In Marketing - As a business owner, should you care about CRM? CRM is only important if you care about outperforming your competition, growing your business and building your customer base. If those things don't matter to you, stop reading now.
- CRM Mistakes - Customer relationship management (CRM) is centered on the concept of building strong connections with customers. If connections with customers are important to you, you'll want to avoid the most common CRM mistakes.
- Empowering Employees to Improve Customer Relationships - Do your employees have the authority to make decisions that will keep your customers happy? Or are they required to follow the rules regardless of the situation? We take a look at how to empower your employees to improve customer relationships.
- CRM Software - Even though CRM doesn't require pricey software, CRM software vendors make a strong case for the benefits of a technology-rich CRM approach. We take a look at the value proposition for buying CRM software and what to look for in an effective platform.
- Social CRM - Social CRM is a relatively new term that applies CRM concepts to the booming social media phenomenon. Learn how CRM is evolving to handle a world where social networking is becoming the place where customers and prospects discuss their wants and needs.
- Using CRM to Increase Your Profits - CRM is the new way firms are building new competitive advantages as more and more products become commoditized and compete solely on price. While firms struggle to find new and innovative products, their attention has turned away from products and towards their customers.