September 20, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Direct Mail Lists

 

Mailing Lists for Asset Management Businesses

If you are lucky enough to be in the right market, there's no shortage of leads. Unfortunately, that's not how it works for companies that sell to asset management businesses.

Generally speaking, asset management business sales are all about relationships -- and you can't create winning relationships from inferior sales leads.
(article continues below)

Typically, companies that offer products and services asset management businesses struggle to meet their self-imposed lead quotas. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.

SPECIAL OFFER. Need to find asset management business prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Acquire an asset management business prospecting database.
 

Mailing List Return on Investment

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated asset management business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

Switching to a New Lead List Vendor

Reputable lead list providers understand the importance of accurate lists. A single lapse can bog down the sales process, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new asset management businesses in their database.

If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate asset management business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Managing the Sales Leads You've Bought

Managers who incorporate asset management business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of a high quality lead list isn't necessarily a green light for a full-blown sales push. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.

More Info on Lead Lists and Related Articles

Want to learn more about selling to asset management businesses? You may enjoy these resources.

Effective Direct Mail

Direct Mail Response Rates


Conversation Board

What are your thoughts about how to sell to asset management businesses? If you have any other useful tips, we invite you to submit your comments.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have an Asset Management Business?

If you have an existing asset management business, we've got some more appropriate guides for you:

Marketing an Asset Management Business

Selling an Asset Management Business

Need Information on Opening an Asset Management Business?

If opening an asset management business is on your to-do list, these resources were written to assist you:

Opening an Asset Management Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary