October 15, 2019  
 
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Mailing Lists for Planers Businesses

If you're a business that sells to planers businesses, sales lead lists might be the missing ingredients in your company's sales.

Feeling the heat because of how much competition there is in selling to planers businesses lately?
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To maintain a competitive edge, you need a sales process that consistently delivers qualified planers business leads to your sales team.

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The Fast Path to Sales Growth

Speed and cost are critical considerations when it comes to generating high conversion planers business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to tie up too much of team's time in lead generation. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Characteristics of High-Converting Lead Lists

Quality lead lists share several characteristics that are essential in selling to planers businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to planers businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the planers business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

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