October 15, 2019  
 
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Mailing Lists for Powder Coatings Businesses

Direct marketing and good market reconnaisance are core components of sales strategies focused on powder coatings businesses. But to close deals, you need to have plenty of good leads -- and high-response-rate business mailing lists are the missing ingredients.

Be aware that powder coatings businesses are diverse operations with unique needs and circumstances.
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Seasoned, industry veterans know that to maximize revenue, they need the help of third-party providers. Towards that end, lead lists are great for quickly growing your company's sales program and net profitability.

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Getting More Out of Your Lead Database

There are several ways to use lead lists to convert sales. If your powder coatings business lead lists are up-to-date, they can be leveraged for customized marketing pieces. Promotional material that has been customized with the name of the powder coatings business is more effective than generic marketing content.

After the initial mailing, powder coatings business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.

How to Tell If You Have a Good Lead List

High converting lead lists share several characteristics that are essential in selling to powder coatings businesses. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to powder coatings businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.

Are Lead Lists Worth the Investment?

It doesn't make sense to invest in electronics and other peripherals, but then refuse to invest in good lead lists.

The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.

Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

Other Types of Lead Lists

If you sell to a broader market than this one, most mailing list vendors can accommodate your needs. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.

Related Resources Pertaining to Direct Marketing

Based on your interest in powder coatings business lead databases, you might find these additional resources to be of interest.

Direct Marketing Contact Optimization

How to Get Your Sales Letter Opened

Direct Marketing Tactics


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If you have an existing powder coatings business, we've got some more appropriate guides for you:

Marketing a Powder Coatings Business

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