Seasoned small business veterans recognize the importance of using lead lists to sell to prepress services businesses.
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The process of locating legitimate leads can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
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Which Lead List Vendor Should I Use?
Personal references are an important consideration in selecting a prepress services business lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of prepress services business leads.
Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Multichannel Marketing Tips
Successful B2B sellers to prepress services businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is standard across the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective prepress services businesses at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new prepress services businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.
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