August 21, 2014  
 
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Mailing Lists for Private Schools

Niche market mailing lists are a time-tested way to fuel business growth. But be sure to add a little passion into your sales strategy.

If you're just hoping for high volumes of private schools to line up for your products, you could be in for a rude awakening.
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In this market, inexperienced sales teams often to learn that. The reality is that intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat a purchased, high-qaulity private school prospect database.

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What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to private schools routinely depend on Experian to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead Lists: Build or Buy?

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective private schools at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new private schools as they enter the marketplace and regularly update the contacts that are in their database. For many in-house sales units, it's impossible to match the performance of third-party list providers.

Increasing Operational Speed

When skillfully applied, lead lists can increase the speed and efficiency of your sales cycle.

A shortage of private school contacts can bring your enterprise to a halt. Since you can't afford to let sales, marketing and other core functions come to a standstill, you'll need to create a steady stream of contacts for the organization. Top lead list vendors are capable of generating customized lists in a matter of minutes, further enhancing the speed of your operation.

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