Identifying good lead generation mechanisms can be difficult for companies that sell in this industry. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.

The Fast Path to Sales Growth

It's important to achieve a balance between speed and cost when it comes to generating high conversion video and DVD recorder and player rental business leads. Although quick conversions are essential for meeting sales goals, a haphazard lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to dedicate too much time to finding quality leads. That's where lead lists earn their keep because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to video and DVD recorder and player rental businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the video and DVD recorder and player rental business contacts have been distilled from a larger pool of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Where Do Lead Vendors Get Their Data?

Wondering where lead vendors get their lists? Top lead providers are continually conducting extensive research to get fresh, accurate available inventory of business leads. Notably, they scan utility company databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that will try to stick you with old, stale lead lists.