Feeling the heat because of how much competition there is in selling to vineyards lately?
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In order to successfully sell to vineyards, segmentation is a must -- and that means you have to be thoughtful in assembling your prospect lists.
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Finding Good Prospects
There are many ways to generate B2B sales leads. Customer referrals, industry contacts and other strategies can be found throughout the industry.
But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads that can be qualified to fit specific marketing campaigns and sales strategies. Lead lists deliver a constant supply of vineyard contacts and features that results in higher conversions.
Lead List Advice
In vineyard sales, both the quality and quantity of your leads factor into total sales revenue. Although the vineyard lists you provide your sales team need to be populated with legitimate buyers, the sales division may consume a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in vineyard contacts who have little influence over their employer's purchasing decisions.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new vineyards in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate vineyard leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
If are interested in direct marketing and vineyard lead lists, you might find these additional resources to be of interest.
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