Tips to Improve Marketing
Marketing a Fabric Shop
At Gaebler, we've seen what great marketing can do for a small business. But if you own a fabric shop, exceptional marketing may well be the determining factor in your long-term survival and success.
For every fabric shop winner, there many more fabric shops that fail to reach sales and revenue targets.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of fabric shop marketing success.
Improving Customer Loyalty
Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In fabric shops, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of fabric shops enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most fabric shops have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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